Gianmaria Della Ratta & Giorgio Gasco first met in Eindhoven where they both attended the master degree in Contextual Design at Design Academy of Eindhoven.

In 2020, they joined forces creating GROOVIDO. The design duo firmly believe that the digital culture is now part of us, and they want to participate in its evolution. Sharing this common vision, they have developed the identity of their studio.

They are both convinced of the impossibility of the digital world to prevail over the physical one and vice versa. So, they are trilled by the idea of creating contents that revolves around the reciprocal influences between the two realms. The duo observe digital subcultures and with their projects they embrace and aknowledge the artistic ferment that digital world produce, transforming it into products, through an in-depth material research.

They don’t define themselves only as designers or artists, but their practice and work are on the verge of both. They believe in the poetry and narrative power of things.