Groovido challenges the brick, adding layers of lightness, movement, and personality. To reach this purpose they explore the digital spaces of RPG videogames.

INNOVATION

Thanks to a recent technological breakthrough in the heavy clay industry, it is now possible to bring a digital image on a brick surface. The development of this technology, accomplished by the company RODRUZA, confers the brick’s new possible dimensions.

DESIGN RESEARCH

The design studio has researched the evolution of ‘UV Mapping’, the process of projecting a 2D picture on the pixel unit of a 3D digital model. Following its historical development, from Retro and Arcade RPG videogames to Voxel Art and Minecraft, until the most recent Sandbox Metaverse, it is possible to observe the timeless aesthetic of the pixel. Over the years the brick, as well as the pixel, became more than a merely structural element and added to its function a symbolic value. Overlaying the brick pattern with colored pigments and glazes allows the duo to break the traditional masonry grid, and create imaginative surfaces for the furniture brick collection.

Special thanks to the company RODRUZA and in particular to Ivo Wurzner, Martijn Berendsen, Marc Lamboo and Roy Wiggers for the precious collaboration.

Photo: Mathijs Labadie