GROOVIDO presents Tier, a new take on 70Materia’s modular design ethos, emphasizing materiality and precision. Made by the company’s distinctive mixture of sand, cement, and water, Tier offers a radical approach to compartmentalization, ensuring every object has its perfect place. As part of Orbita, a project that invited external designers to explore the Satellite system and 70Materia’s material, Tier blends structure and adaptability with the goal of meeting contemporary and future needs. 

Invited to explore futurability, material innovation, and functionality, GROOVIDO responded with a storage system shaped by how we categorize, collect, and curate in the digital age. Tier transforms organization into an intentional act, with integrated drawers and display shelves forming a meticulously structured yet highly functional unit. 

A distinctive feature of Tier is the innovative “Gemme” mixture, which includes the addition of blue oxide and magenta-colored aggregates to the 70Materia blend. Magenta, an elusive hue outside the traditional visible spectrum, is rarely seen in industrial materials. Achieving such vibrancy in concrete is exceptionally rare, making Tier a striking fusion of raw materiality and unexpected color. The bold magenta adds a distinct identity to the system without compromising durability or functionality, reinforcing the creative synergy between 70Materia and GROOVIDO.

Tier is part of Orbita, an experimental project inspired by Satellite—the modular kitchen system by 70Materia—that initiates a new line of research for the company. 70Materia invited three design studios to explore new possibilities for the modular kitchen system, starting from its patented material and considering potential applications not only in homes but also in outdoor environments.

Special thanks to the company 70Materia and to Multiplo 

Photo: Giacomo Bianco